Marina's House and Home Brand Design
Point Black was approached by a new retail store set to open at Harare’s Westgate Mall. The brand Marina’s House & Home was not named at the time but would be part of the Marina’s Store retail franchise. The brief gave us 2 clear guidelines;
Design a brand logo and CI Guide that reflected the ethos of a luxury brand
Ensure that black and gold fit into the brand colours
Point Black was also tasked with crafting the brand’s tagline. After a series of feedback rounds, we agreed on Experience The Art of Living.
“Experience The Art of Living”
Logo Development
We presented 2 design options that both reflected the brand's ethos but also represented 2 differing design languages. The client opted for the second option.
Final Assets
Application
