Phil Chard at PodQuest 2024

Last week, Freddy Mulli invited me to speak to a group of talented finalists in the "PodQuest 2024" podcast competition in Kenya, hosted by Youth+ Radio, where I shared what I have learned from running one of Zimbabwe’s biggest podcasts for over 10 years

Here are some of the highlights that would apply to anyone in content creation

• Build a funnel that allows you to turn listeners and followers into Names, Emails and Numbers

• Start with Passion, Not Profit: Don't start a podcast because you read about what Call Her Daddy or Joe Rogan is making! Focus on creating a podcast that you love and that offers real value to your listeners. Passion should be your North Star

• Community is King: Convert your listeners into email subscribers and WhatsApp group members as soon as possible

• Collaborate and Share the Workload: Team up with other creators! Collaboration is key for building a strong network and getting your content in front of a wider audience.

• Go Organic, Then Get Fancy: Word of mouth is your best marketing tool. Focus on creating high-quality content that people will love to share. Then, when the time is right, explore short-form videos and paid promotions to boost your reach.

• Tech isn’t Everything: Don't get caught up in the gear race. You can start with a simple setup (even your iPhone) and focus on mastering the basics of audio editing.

Master the Work Behind The Content: Learn how to edit and produce your podcasts yourself first before hiring to do it for yo

Permalinks

Youtube : https://youtu.be/cG6ze05b3jY

Soundcloud Link: https://on.soundcloud.com/fHxYbf2DfHF8oUHj6