Jameson "Buy Original" 2026 Visual Refresh
Client: Brand Redwire Distributors (BRD) - Zimbabwe & Pernod Ricard Africa
The Brief: Update the local "Buy Original" anti-counterfeit campaign to reflect Jameson's new 2025 global bottle design.
We delivered high-definition, in-studio product photography to highlight the updated product features of the Jameson bottle. The visual focus was the specific anti-counterfeit signifiers: the new raised lettering on the front sticker, the clear plastic neck seal, and the holographic QR sticker.
Videography
Our motion assets were designed to be dynamic and native to social platforms. To transition consumers from the old packaging to the new, we utilised macro-pan sweeps across the bottle's security features and slow motion shots that displayed the bottle’s features on rotation
