deClutter Company Profile
Point Black was contracted by deClutter Zimbabwe
About the Company
deClutter is a Harare based professional organization and storage solutions company. Established in 2021, the brand has the first ever internationally Accredited Professional Organizers in the country and with multiple store locations, deClutter's services are more accessible to their growing clientele.
The Brief
In August 2022, Point Black was contracted by deClutter Zimbabwe and assisted in developing their brand identity and designing an updated company profile for them.
The Final Assets
Athstat Brand Profile
Point Black Africa was contracted by Athstat
About the Company
Athstat is a Massachusetts-based data management and analytics company with a global clientele that allows sports analysts, coaches, and players to store all their game-day data in a single place, and analyze it in real time.
The Brief
In May 2022, Point Black Africa was contracted by Athstat to updated the company logos as well as the company's s brand guide.
The Final Assets
The Loko Chronicles Brand Design
About The Loko Chronicles
The Loko Chronicles is a podcast mainly focused on discussing some of the societal issues we face today and how best we can all come together for the betterment of our society. The first goal is to provide very open discussions and truly listen and understand different perspectives without judgement. We also aim to not be spewing harmful rhetorics in the guise of “devil’s advocate” but rather really work to understand each other and our different world views. We aim to also be very educational and still keep it light-hearted.
The Brief
Point Black was approached to develop the overall look and feel of The Loko Chronicles Podcast brand. Using the host’s fast tongue, witty banter and taboo subject matter we developed the brand’s look which leaned heavily on this animated and hand-drawn look and feel.
Final Assets
Sounds of The South Brand Design
Sounds of the South is a network of curators that brings together creatives from across SADC. We create a platform and experiences to share news, music and expertise from the Southern parts of Africa.
Project Background
Sounds of the South is a network of curators that brings together creatives from across SADC. We create a platform and experiences to share news, music and expertise from the Southern parts of Africa.
Sound of the South was formed by Songezile Mzakwe, Wiseman Ngubo and Point Black MD - Phil Chard.
Goal
The goal of this brand building exercise was to create a brand identity that clearly reflects the brand identity.
Final Assets
Events
Raydizz 2021 Collection
RayDizz has always been a creative and designer focused on pushing the boundaries of African contemporary style and fashion. For his 2021 collection RayDizz fuses modern streetwear with high-end fashion and unique fabric blends.
The 2021 Collection will be released as a limited run to select retail partners.
Credits
Photographer: Gaxx Photography
Models: Raydizz and Tiyana Fernoughty
Creative Designer: Raydizz
Agency: Point Black
Raydizz presents The Vibe Episode 3 with Hanna
Raydizz presents a live mix with a twist titled The Vibe. Every week Ray will invite a guest to produce a new type of vibe that fuses live mixing, performances creativity and musical improvisation. In Episode 3 he links up with Hanna.
Credits
Directors: Chris “Magna Shoca” & Phil Chard
Editor: Chris “Magna Shoca”
Creative Design: Raydizz & Phil Chard
Shot by: “Magna Shoca” & Godwin Dzangare
Produced by Point Black Entertainment
Video Sponsored by Goethe-Zentrum Harare / Zimbabwe-German Society
Images
Misha Anita Brand Design
In early 2021 Point Black was contracted to create the personal identity of Misha Anita- a UK based procurement specialist and business strategist. Based on a number of client meetings our Creative Director developed this brand identity.
Goal
The goal of this project was to create a brand identity that was both modern, clean, distinctly African and also reflected the client’s vibrant and dynamic character.
Logo Development
Final Assets
Application
Raydizz presents The Vibe Episode 2 with Denimwoods
Raydizz presents a live mix with a twist titled The Vibe. Every week Ray will invite a guest to produce a new type of vibe that fuses live mixing, performances creativity and musical improvisation. In Episode 2 he links up with Congolese born rapper DenimWoods.
Credits
Directors: Chris Shoca & Phil Chard
Editor: Chris Shoca
Creative Design: Raydizz & Phil Chard
Produced by Point Black Entertainment
Video Sponsored by Jägermeister
Your Space Africa Brand Design
In July 2019 we were approached by Your Space Africa to develop their brand identity from scratch in preparation for their launch.
About Your Space Africa
Your Space Africa is an online platform, which aims to bridge the skills gap between school and work, by empowering and equipping young people with the tools they need to enter into the working environment.
Your Space Podcast, is the voice of Your Space Africa, by highlighting the importance of representation, we speak to young working professionals in Africa about their career journeys to encourage and inspire the younger generation as they embark on similar journeys
With this brief we set out to design an identity that was inclusive, vibrant, spoke to the future and represented Africa’s youthful energy.
Concepts
Final Assets
Application
Pizza Hut Zimbabwe The Big Boss Deal
In November 2020 Pizza Hut was launching an exciting new deal called The Big Boss Deal that featured a massive 1-meter pizza that comes with a 2 litre Pepsi.
We were provided with assets by YUM Global and tasked with adapting them for our client’s market and to create assets that fully translated the daunting size of this pizza.
Video
Image Carousel
Pizza Hut Tuesday 2'sday Campaign
Double Up! Its twice as nice
That is the catchphrase of the new campaign Point Black was contracted to produce by Pizza Hut Zimbabwe to provide creative and design for. The campaign offers customers the option to order 1 two-topping pizza and then get a second two-topping pizza absolutely free.
The brief and deliverables were pretty straight forward as all deliverables required were images designed for social media, email delivery and print posters.
Creative
Pizza Hut's Birthday 🎉
October 2020 marked the birthday of our client’s South African Pizza Hut franchises. To bring in the festivities we were contracted to generate a number of assets for social media, in-store promotion and giveaways to customers.
Final Assets & Application
Raydizz 2020 Lookbook
Here is the 2020 fashion lookbook for Raydizz. Not only is Raydizz a talented DJ and performing artist, but he is also a highly regarded creative designer with a degree from Totton College in the United Kingdom. Raydizz has been designing for over a decade and has designed apparel for Faith Wear and many other local brands.
He also released a number of capsule pieces under his own clothing line 729 that was worn by celebrities such as Khuli Chana, Reason, Smylie and many more.
The 2020 Raydizz fashion line represents an evolution in design philosophy and branding as Raydizz incorporates high-end athleisure that is both appealing and functional.
Credits
Fashion Design, Creative Direction, and Concept : Rayhaan Jassat (Raydizz)
Graphic Design: Christopher Dhliwayo
Models: Rayhaan Jassat , Tiyana Sardia Fernoughty Mikey Chindiya, Steph Joseph, Dayle Langerfelt, Simba Tagz
Photographers: Dimitri Azevedo Christopher Shoniwa, Jason August
Design Work: Pungwe Sessions. Vol. II
Logo
Along with running all the administrative and marketing work for Pungwe Sessions Vol. II, Point Black’s design team also handled all the design of all assets for the project. This included the front and back covers, booklet, all logos and artwork.
Below is the work produced and timelapse videos of how our design team came up with the artwork for a few of the singles
Timelapse Videos
Artwork
Album Booklet
The Pungwe Sessions Vol. II & Documebtary Are Here
The Pungwe Sessions Vol. II collaborative album is now available on all streaming platforms! The 11-track offering which was recorded over the length of a week in Harare with the assistance of UK based, platinum-selling producer Rymez was released at midnight in conjunction with a 20-minute documentary detailing the recording process.
The album is available on all streaming platforms but can also be streamed via Soundcloud below.
Old Mutual Amazing Voices Campaign Case Study
About Old Mutual Amazing Voices
In February 2020, Point Black was approached by Old Mutual Zimbabwe to develop and implement a digital campaign to assist in the promotion of their new talent/reality show – Old Mutual Amazing Voices.
The purpose of this campaign was to drive awareness and interest in the show, drive online engagement and generate votes for the show’s finale.
Objectives
Increase awareness of The Old Mutual Amazing Voices Program
Generate engagement on social media
Provide a platform to host Amazing Voices content that potential viewers can be directed to.
Help facilitate and promote “Watch Parties” that will be attended by media and influencers.
Identify online platforms, brands and influencers that can be used to amplify the Amazing Voices program and content
Generate interest in the program that be leveraged for votes for Zimbabwean participants.
How We Helped
We employed a 4-tiered content pyramid strategy that involved paid and earned content on social media as well as sponsored content Point Black properties such as the 2 Broke Twimbos podcast and website.
Work also included running a full influencer campaign, where Point black worked with the client to develop content centred around the show. Point Black also set up and hosted a series of digital watch parties, the logistics of this were made more complex because of COVID related lockdowns and safety concerns. As a result Point Black developed a custom solution.
The Results
Despite the severe effects of the Covid-19 outbreak, Point Black was still able to surpass campaign goals across all measurable KPIs.
Sahwira Events & Lifestyle Logo Redesign
Sahwira Events & Lifestyle (S.E.A.L) is a subsidiary of Nyaradzo Group. They recently set out to redesign their brand and logo to reflect their new ideals. Point Black was approached by the S.E.A.L. Marketing team to pitch some of our ideas. Ultimately we did not win the final bid but we were so proud of the work we did we wanted to share it here.
Agency: Point Black
Design Coordination: Phil Chard
Designers: Tatenda Jinya & Rufaro Dhliwayo
The Brief
Establish S.E.A.L brand to help educate clients on the different companies within the Nyaradzo Group and where these fit into the bigger vision of the group of companies.
Establish and strengthen the S.E.A.L brand as a strong brand in its own right within the Nyaradzo Group. Success will be measured by how clients recall the logo.
Goals
A classy, distinct and bold logo that relates to the nature of events and lifestyle.
Key Customer Persona Insights
“I am a modern Zimbabwean. I love and care from my loved ones. I want to associate with brands that are innovative, trustworthy, caring, reliable and forward-thinking.”
Rural and urban dwellers in Zimbabwe as well as Zimbabweans in the diaspora.
Mixed-gender aged 18 -65 years cutting across the LSMs. They are people who have heard or experienced a service through the Nyaradzo Group or S.E.A.L but do not fully know or understand the business and its scope.
Key Customer Persona Insights
Target audience has positive sentiments for the Nyaradzo Group.
Many are loyal to the brand and have high brand love for the Nyaradzo group.
They are wary of why the Nyaradzo Group has an events business and maybe hesitant of using the brand as they mainly associate it with funerals.
The target market will consider brands that reflect confidence and a customer-centric nature.
Desired Outcomes & Brand Perception
S.E.A.L is a brand to be reckoned with, a trustworthy brand in its own right.
As part of the Nyaradzo Group, we are sure they will uphold the high standards of customer service delivery.
Develop consideration and switching from competitor offerings.
S.E.A.L is the driving force behind the renowned Nyaradzo Group service delivery.
Design Objectives
Based on the brief supplied the following key design objectives were derived for this project;
Classy - the logo should reflect high fidelity and brand equity
Unique - the logo should borrow some elements from the existing Nyaradzo brand assets but establish its own unique style and identity
Events - the logo should quickly communicate that SEAL is an events brand while also playing off the SEAL acronym.
Proposed Logos and Design Rationale
Logo Mockups
Mockups
Design Work: Nurture Investments Company Profile
The Task
Point Black was contracted to design an updated company profile for Nurture Investments - a financial services company based across Southern Africa.
The goal was to keep the design clean, simple and modern while reflecting Nurture Investment’s brand ethos.
Logo & Palette
